Commercial Digitalization
Discover the future of digital transformation in the healthcare and life sciences industry. We accompany you on your path to efficient marketing and sales – successful together in a digital world.
Together into the future of digital transformation
We are facing an exciting era. The interaction between healthcare and life sciences companies with healthcare professionals and patients is increasingly shaped by digital channels. Digital marketing and sales systems such as CRM platforms, multichannel and omnichannel marketing tools, websites, and self-service portals are becoming the cornerstones for effective and efficient approaches to target groups.
msg industry advisors are your trusted partners and experienced companions on the path to digital transformation. Along the entire value chain, we support companies in using the opportunities that arise to make their sales and marketing activities not only more efficient but also compliant.
Efficiency and compliance in harmony
Striking a balance between efficiency and regulatory requirements is a challenge that companies face every day. How digital sales and marketing tools and processes are implemented in the target markets is significantly influenced by regulatory requirements. Individual adaptations to national legislation are crucial here as they influence success in two ways: Increasing efficiency in marketing and sales activities through customized rules in the system workflows on the one hand and minimizing compliance violations on the other to counteract sales bans.
Shaping digital excellence together: Your path to efficient marketing and sales
With our specific industry expertise and extensive knowledge of national and international legislation, we support you in designing highly efficient digital marketing and sales landscapes. We harmonize your goals, requirements, and technology, and create real added value.
Our services include
Digital assessment:
Requirements management & solution selection:
Process design & optimization:
Implementation & project management:
User training:
The future of the healthcare and life sciences industry is digital.
Seize the opportunities of this digital transformation and
lift your sales and marketing activities to a new level with us.
Further expertise in Commercial Excellence & Digital Health
Marketing Management
Marketing in the healthcare and life sciences industry: The shift from pure product marketing to the provision of healthcare solutions.
Commercial Data Management
Effective commercial data management is the basis for your market success.
Omnichannel Management
Master the changes in communication in the healthcare and life sciences industry – discover the advantages of the omnichannel approach.
Experience Management
Discover the future of customer experience with experience management in the healthcare and life sciences industry.
Digital Health
Digital health is a key market for innovative companies in the healthcare and life sciences industry.
MLR Review
Discover how we combine process expertise with regulatory know-how to support pharmaceutical companies in the efficient release of marketing materials.
