Digital Health
Digital health is a key market for innovative companies in the healthcare and life science industry. Find out how you can establish effective digital product development processes with us and bring sustainably successful digital solutions to market.
Integrated strategy for digital products
In the healthcare and life sciences industry, digital technologies create health benefits and added value. They can support diagnoses and therapies, shorten recovery times, improve well-being and generate new insights for research and development. However, digital health is developing in a complex environment with many stakeholders. These include patients who provide sensitive data, physicians who accompany therapies and health insurance companies that finance services and legislators. Companies that want to develop products for this demanding growth market therefore face particular challenges.
The industry experts at msg industry advisors accompany you in the market-oriented development and implementation of digital health solutions. Drawing on best practices from the pharmaceutical industry and start-up cooperations, we provide you with holistic know-how and essential tools to develop digital products and lead them to sustainable success.
Start-up strategies for the regulated environment
Digital health applications such as diagnostic and monitoring solutions are subject to strict regulatory framework conditions due to their status as medical devices - especially if the apps are to achieve the status of a digital health application (DiGA). Legislation imposes strict requirements on manufacturers. At the same time, the development of digital end-user apps follows a different approach compared to typical product development in the medical and pharmaceutical sectors. It focuses on early go-to-market, direct user feedback and continuous improvement.
For many companies, it is a challenge to combine the regulatory requirements of the medical sector with the principles of digital product development. Involving all stakeholders in such a way that user-friendly, standard-compliant products are created across existing structures and processes is an important factor. As such, digital product development can also contribute to a more agile organization throughout.
Let's start your digital product development together
With our comprehensive expertise, we will support you from the initial product concept to managing the development process, as well as addressing compliance and stakeholder integration issues, all the way to achieving a successful go-to-market.
Our services include:
Product strategy & development:
Regulatory requirements & compliance:
Go-to-market strategies:
Do you want to establish yourself in the future market of digital health?
Let's develop a successful and sustainable digital health solution together.
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