Successful market access and faster market penetration in the pharmaceutical industry not only require first-class products, but also effective medical, legal and regulatory approval processes. In addition to high fines, violations can also lead to considerable loss of sales if, for example, approval issues delay marketing.

The increasing complexity of the MLR process is also due to stricter regulatory requirements, shorter launch cycles, a growing variety of personalized therapy approaches and target group-specific marketing messages across various channels.

msg industry advisors have extensive process know-how paired with specific regulatory expertise. As a result, we can provide you with optimal support and assistance in implementing efficient MLR review processes.

Pharmaceutical companies face the challenge of managing historically grown, decentralized approval processes for various target markets, which makes planning global product launches and marketing activities considerably more difficult. Media breaks and legacy systems lead to a loss of efficiency, increase the susceptibility to errors and cause high manual effort.

The harmonization and digitalization of local processes, which we refer to as "seamless approval workflows" (SAW), shortens the "time-to-publish" for marketing materials with the help of a centrally controlled MLR review system. In addition, manual steps are automated and the risk of compliance violations is minimized through a central asset management system as the "single source of truth". It also makes it possible to run approval processes for different markets in parallel and thus support a global marketing roll-out. .

We at msg industry advisors are known for our combined in-depth process expertise and comprehensive knowledge of legal and regulatory requirements. This enables us to support you in creating the technical and procedural requirements for a highly efficient, reliable and legally compliant MLR review process.

Find out how we can help you optimize your MLR review process
and achieve your goals.